Last month Videoshift was enlisted to create a series of professional quality stand-out marketing videos for Spa In A Jar.
Spa In A Jar specialises in developing 100% natural Magnesium & Skincare products that will relax, restore and rejuvenate you: their creative products harvest nature’s nourishing power to give you outstanding benefits whilst being kind to your skin, to animals and the environment.
The company's founder, Sabine, had a clear vision for two distinct marketing campaigns targeted towards the athletes of the area participating in the Ironman 2018 event. After working together on developing the scripts, it was decided to produce a lead magnet video and a landing page video for the magnesium product range.
A "How To" video is a great way to tell customers how to use your products through an exciting visual medium.
4X the customers prefer watching a video on a product than having to read about it! This can help you generate more leads, and sales from the extra engagement.
While the amazing product range (that really works!) was the intended focus, the real star of the show was Sabine. Stepping in front of the camera can be a difficult task for some, however Sabine took to it with ease. She delivered a calming and confident pitch for her products in both videos, utilising our easy-to-use Teleprompter with her pre written script on hand. This makes things a lot easier when you have a lot to get across to your view in very little time!
Sabine also brought along Des Sutton, national inline hockey player and coach! They made for a great team telling both sides of the story. Des brought an inspiring sense of real life application to the videos through his personal sporting journey and how a great magnesium product has helped him on that incredible journey.
We also got to see Sabine in action at her perminent market stall with next to the Cairns lagoon. What a location for an office! Getting your customers involved with your videos and marketing is by far the best way to sell your product.
If people see REAL results, they will want it for themselves as well!
We also supplied some of our in house premium video stock to supplement the video campaigns. The intention behind this was to further visually target a niche that would response to seeing other athletes behind this brand and product range.
You can check out the video campaigns here: