Recently we were listed to create a short video campaign for Pet Club Kitchen.. and we got all funky!
The campaign was design to market whole food for dogs... and we love filming dogs!
Sadly, this entire campaign was made from stock footage... I know crazy right! You can't even tell. It's incredible the footage we find useful in our stock library. Although it does mean we didn't get to meet any real dogs on this one :(
If you'd like to find out how we can create a groovy video ad for your business or start up, please do get in touch. We can film tailored content for each client, however we also provide this great value video stock service for short ad campaigns.
Check out the finished ad below!
Facebook Lives are taking the video world by storm.
Most businesses well versed in social media marketing will by now be starting to use Facebook Lives as part of their toolkit. For bar & restaurants for example, it is the perfect way to deliver an easy to use live broadcast about the current happenings at their venue.
Another whole brand of industries under the small to medium business banner are actually generating A LOT of engagement on their socials with their audiences through Facebook's live system.
This is all brilliant! But how do you make your live stand out from the rest? Well... enter the Facebook Creator Kit.
Facebook is allowing it's users to create live streams with logos, text, stickers and even video intro and outros...
This is a real game changer for businesses and content creators as this allows you to include branded templates on each of your lives. And we do know, the more we include our branding, the better!
Video intros and outros in particular give the feel of a TV show or a higher level video production for your Facebook lives.
Check out the video below to see how to set this up for yourself:
Once you have followed these steps, simply open up your Facebook Creator App and start a Live broadcast! It will include your uploaded intro outro video files. Important: make sure to go Live from the Creator app, as the normal facebook app won't include your creator kit settings.
Custom FB Live Intro & Outro Videos
I can create beautifully themed Intro / Outro stock videos, that don't look like the typical "out of the box" stock video footage. My library contains over 4,000 cinematic clips, 50+ themes, thousands of royalty free music clips, professional colour grading and sound design.
Choose your favourite themed footage and I will bundle it all into optimised 15 second Intro / Outro videos for your Facebook Videos, Facebook Lives and Youtube videos unique to each client.
Miss Wastell Conversational Marketing created this short and sweet professional video with us to showcase how she can help YOUR business stand out in a world where every post counts!
Rachel is amazing at what she does, and we were lucky enough to present alongside her business at the Trading Mates marketing event in Cairns this month.
"TRUTH: SOCIAL MEDIA IS HARD ⚠️⚠️Let's be honest, competition between small businesses on social media has never been so fierce ?
The ability to advertise for as little as $1/day has increased your competition ten-fold, with millions of small business owners trying to get a slice of that delicious social media pie ?
This increase in competition paired with Facebook's decision to reduce your unpaid post reach, means it's getting harder and harder to get your business noticed without spending a fortune ?
And even when you do spend a fortune, many business owners still struggle to get a return on ad spend (ROAS) ?
Sometimes it can feel like succeeding on social media is impossible, especially when you don't have a big budget to play with ?
But it doesn't have to be impossible. Especially when you know the tricks of the trade in creative copy + clever automation ?
I have personally spent the past 5 years working in London + Australia implementing clever little growth hacks for early stage tech startups ??
These little tricks helped them quickly boost their following online, and make more money from the audiences they already had ?
Now I want to share these tricks + hacks with you - the small business owner - so you can grow quickly and get a killer ROAS on social ⚡️
If you want to build your audience + make more money from your followers without spending a fortune....
Send me a message + start the conversation today ??"
Check out the video below:
Last month Videoshift was enlisted to create a series of professional quality stand-out marketing videos for Spa In A Jar.
Spa In A Jar specialises in developing 100% natural Magnesium & Skincare products that will relax, restore and rejuvenate you: their creative products harvest nature’s nourishing power to give you outstanding benefits whilst being kind to your skin, to animals and the environment.
The company's founder, Sabine, had a clear vision for two distinct marketing campaigns targeted towards the athletes of the area participating in the Ironman 2018 event. After working together on developing the scripts, it was decided to produce a lead magnet video and a landing page video for the magnesium product range.
A "How To" video is a great way to tell customers how to use your products through an exciting visual medium.
4X the customers prefer watching a video on a product than having to read about it! This can help you generate more leads, and sales from the extra engagement.
While the amazing product range (that really works!) was the intended focus, the real star of the show was Sabine. Stepping in front of the camera can be a difficult task for some, however Sabine took to it with ease. She delivered a calming and confident pitch for her products in both videos, utilising our easy-to-use Teleprompter with her pre written script on hand. This makes things a lot easier when you have a lot to get across to your view in very little time!
Sabine also brought along Des Sutton, national inline hockey player and coach! They made for a great team telling both sides of the story. Des brought an inspiring sense of real life application to the videos through his personal sporting journey and how a great magnesium product has helped him on that incredible journey.
We also got to see Sabine in action at her perminent market stall with next to the Cairns lagoon. What a location for an office! Getting your customers involved with your videos and marketing is by far the best way to sell your product.
If people see REAL results, they will want it for themselves as well!
We also supplied some of our in house premium video stock to supplement the video campaigns. The intention behind this was to further visually target a niche that would response to seeing other athletes behind this brand and product range.
You can check out the video campaigns here:
Hemingway's Brewery is a Gastro Brewpub situated on the beautiful Crystalbrook Superyacht Marina in Port Douglas. Hemingway's is the first of its kind in Far North Queensland and offers a relaxed vibe where you can enjoy hand crafted beers suited to the tropical climate and fresh local produce.
Hemingway's recently enlisted Videoshift to create a brand video for their online platforms that showcased all the great aspects of the local venue and it's products.
The theme of the video is "Beers With A Story".
And each of the lovingly crafted Hemginway's beverages have a great history and story of their own!
"Two mates drifted into port after a long, sun drenched stint on the reef. Parched and weary, but still buzzing from an unforgettable time in paradise, all they needed to complete this perfect day was to reminisce over a top-notch local brew or two.
And this is where the story really begins..."
"Like a marlin striking skirted lure, it suddenly hit them. Their piece of paradise was without a beer they could proudly call their own, or a place to drink it for that matter.
Being true journeymen, they decided right then and there to embark on their next great adventure - to open a brewery that reflected their love of the area.
Perhaps it was an overdose of vitamin D speaking or simply a moment of clarity, either way, their grand idea to build Hemingway’s Brewery, Port Douglas was born.
Now, in one of the world’s most unspoiled, untouched and untapped destinations, their spirit of adventure and passion for beers with a story have been brought to life."
Here are a few more images from the epic Port Douglas located shoot.
Don't forget to watch the video at the end of the article!
It's not all about the Beer.... Mmmm....
Check Out The Finished Video Below:
Music is the heartbeat of any video and can really create the mood for a specific scene.
Whether it’s a suspenseful track played during a tense moment, a sad balled to cast a gloomy feel on a tragic incident, or an upbeat electronic hit to create an energetic feel, the right song can make all the difference.
But there’s a reason you can’t simply choose your favorite Beyonce hit, or throw Kendrick Lamar’s latest album into your video, and that is all because of licensing.
So you have the perfect idea for a video, why not have amazing audio to go with it? With the Rode VideoMic Pro, achieving clear, beautiful sound is easier than you think.
In this article, I will share with you my personal tips for getting the most out of your microphone and how you can turn your videos into high quality content for your website or brand.